If your organisation has seen a spike in Subject Access Requests (DSARs), you’re not alone. In 2024 the UK ICO completed 36,049 data protection complaints, with DSAR issues remaining the most common reason people contact the regulator part of a multi‑year trend that shows no sign of slowing.
Zooming in, complaints specifically about DSAR handling rose ~13.5% year‑on‑year, with notable concentrations in financial services (14% of DSAR‑related complaints), general business (9%), and online tech/telecoms (7%). For employers and regulated firms, this is more than an admin burden, it’s an exposure point for cost, risk, and reputation.
At the same time, the UK has updated the legal landscape. The Data (Use and Access) Act 2025 (DUAA) codifies two practical lifelines: “reasonable and proportionate” search and the ability to “stop the clock” while you seek clarification on a request, changes the ICO has already reflected in its guidance on the right of access.
At GRC Hub, we are regularly asked by clients the question “are you seeing an increase” and “why do you think SARs are increasing”
In this article, we’ll unpack the sectors most affected by DSARs, explain the regulatory shifts behind the trends, and share a practical blueprint to reduce DSAR effort while strengthening defensibility.
At GRC Hub, we are regularly asked by clients the same two questions:
“Are you seeing an increase in DSARs?”
“Why do you think they’re rising so sharply?”
The short answer is yes, across almost every sector we support. And the reasons are multidimensional, combining legal changes, workplace dynamics, data sprawl, and heightened public awareness.
Industry‑wide evidence reinforces what we’re seeing on the ground. In 2024, the ICO completed 36,049 data protection complaints, with DSAR‑related complaints continuing to dominate overall volumes. More specifically, complaints about DSAR handling rose ~13.5% year‑on‑year, with notable concentrations in finance (14%), general business (9%), and online tech/telecoms (7%).
But raw numbers don’t tell the full story. From our vantage point delivering DSAR services at scale, four real‑world drivers stand out:
Together, these factors mean DSARs are increasing not just in number, but in complexity, scope, and public expectation.
The ICO singled out the finance sector in 2024, noting a 15% rise in DSAR‑related complaints and urging firms to strengthen accountability, staff training, and performance monitoring around right‑of‑access processes. That message echoed the EDPB’s focus on coordinated enforcement, signalling a tougher environment across Europe too.
Finance also features heavily in DSAR complaint shares (14% of cases in one analysis), reflecting high data volumes and heightened regulatory scrutiny. For firms grappling with complex records (communications archives, call audio, CRM histories, third‑party processors), the DUAA’s “reasonable and proportionate” standard is welcome, but only if you can evidence it.
What good looks like (finance):
While the Housing Ombudsman’s data focuses on resident service complaints, not DSARs per se, the trajectory is telling: determinations up ~30% year‑on‑year with 71% upheld, in a system facing acute operational pressures. This environment creates a perfect storm for DSAR volumes and complexity across housing providers. In particular, GRC Hub housing clients report a significant rise in DSARs, often relating to housing disrepair claims and tenant requests regarding comments made my neighbours.
Public bodies also face resource constraints, and the ICO has escalated where backlogs build, reinforcing that under‑resourced DSAR handling is a compliance risk in its own right.
What good looks like (housing/public):
Healthcare operates under extreme data sensitivity (clinical notes, call/audio, imaging) and rising demand. While national accounts and annual reports don’t isolate DSAR counts, sector commentary and government statistics show higher workload pressures and digital adoption, both factors that inflate the complexity of DSAR responses (voice, images, embedded PHI).
What good looks like (healthcare):
Online technology and telecoms were cited in ~7% of DSAR complaint cases in one cut of the data, reflecting the sheer breadth of personal data platform companies hold (cookies, tracking, behavioural data, identifiers across devices). EDPB activity also underscores cross‑border enforcement momentum.
What good looks like (tech/telco):
Two DUAA changes matter most to busy DSAR teams:
Together, these changes reward organisations that govern the DSAR process as a real business workflow, not a one‑off scramble.
1) Governance & playbooks (Phase 1 in our model)
2) Data discovery with auditability
3) Redaction at scale
4) Reporting and learning
DSARs often surface during stressful moments, grievances, disputes, or after a breach. The most resilient organisations treat requesters with clarity and empathy: plain‑English explanations, structured timelines, and transparent decisions (what was withheld and why). This reduces escalation and protects brand trust, especially in housing and healthcare, where lived experience and vulnerability are front‑and‑centre.
If you’re facing DSAR volume or complexity, consider a two‑phase approach:
This approach aligns to both regulatory expectations and operational reality, reducing cost waste while making outcomes defensible and repeatable. (If you’d like our detailed approach, see the GRC Hub DSAR service page and request the playbooks.)
→ Explore GRC Hub’s DSAR service, where we constantly deliver solutions like this to all the sectors listed above.
What counts as a “reasonable and proportionate” DSAR search?
UK law now recognises that you only need to perform reasonable and proportionate searches; you can also pause the clock while seeking clarification. The ICO’s updated Right of Access guidance and the DUAA factsheets provide the baseline, your job is to evidence how you applied them.
Has the ICO really seen DSARs rise?
Yes. DSARs continue to top complaint categories, with 36,049 data protection complaints completed in 2024, and a ~13.5% rise in DSAR‑related complaints reported year‑on‑year in one analysis.
Which UK sectors are most exposed?
Finance has seen a 15% increase in DSAR‑related complaints, with finance, general business, and online tech/telecoms among the most cited categories. Housing/public sector also see high complaint environments, increasing DSAR complexity.
How do we avoid backlogs?
Resource appropriately, use clarification playbooks to narrow scope, standardise Purview queries, and track throughput with dashboards. The ICO has escalated where backlogs persisted in public bodies, so early, visible governance matters.
Whether you’re a bank, a housing provider, a trust, or a tech platform, the direction of travel is clear: DSARs are here in higher volume and complexity. The winners are building automation‑first workflows backed by human judgement and strong documentation.
If you want help turning this post into your operating reality, with clear outcomes in 30 days, we can stand up governance, tool configuration, and advisory support quickly.
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